Metaverse Goes Hollywood With Universal Music Group Avatar Partnership

“Genies and UMG together are bringing the power of NFTs and crypto to culture,” Genies CEO Akash Nigam said in a press release. “UMG’s roster of talent represents some of the world’s most entrepreneurial pioneers, and by equipping these iconic artists with their own Genie avatars, we’re excited to help them realize even more potential in Web 3.0.”