Airdrops Are a Marketing Ploy (And That’s OK)

Michael J. Casey is the chairman of CoinDesk’s advisory board and a senior advisor for blockchain research at MIT’s Digital Currency Initiative. The following article originally appeared in CoinDesk Weekly, a custom-curated newsletter delivered every Sunday exclusively to our subscribers. In February 2014, when growing interest in bitcoin spawned the first wave of “altcoins,” the […]

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