Australian Open Adds NounsDAO Collaboration Ahead of Second Web3 Activation

Ridley Plummer, the tournament’s Web3 head, said utility will include “access to a series of groundbreaking offerings, artwork, premium experiences and real events.” Holders of the collection’s first iteration won’t be left out of the action, with all 6776 receiving 7-day ground passes to finals week and inclusion in the festivities alongside new holders.